Electronic Cigarettes International Group’s UK VIP Expansion Bolstered by Report from Public Health England: E- Cigarettes are 95% Less Harmful Than Normal Cigarettes

GRAND RAPIDS, MIch.--(BUSINESS WIRE)--Electronic Cigarettes International Group, Ltd. (The Company) (OTCBB: ECIG) today commented on a recent study published in a report from Public Health England.

The timing of the report could not have been better for the VIP brand as we aggressively expand our Kiosk operations which focus on 1-on-1 discussions with current smokers across the UK," said Dan O'Neill, Chief Executive Officer of Electronic Cigarettes International Group, Ltd. We have over 150 direct contact points to discuss and explain. the merits of the study.

The study which can be found on the ECIG website, evaluates the use of e-cigarettes the role and impact of electronic cigarettes has been one of the great debates in public health in recent years and we commissioned this independent review of the latest evidence to ensure that practitioners, policy makers and, most importantly of all, the public have the best evidence available, Duncan Selbie, Chief Executive Public Health England.

Some highlights from the study are outlined below for your convenience, but the report can be viewed in totality at www.ecig.co under Public Relations Press Coverage.

Key messages as presented in the report

Smokers who have tried other methods of quitting without success could be encouraged to try e-cigarettes (EC) to stop smoking and stop smoking services should support smokers using EC to quit by offering them behavioural support. Encouraging smokers who cannot or do not want to stop smoking to switch to EC could help reduce smoking related disease, death and health inequalities. There is no evidence that EC are undermining the long-term decline in cigarette smoking among adults and youth, and may in fact be contributing to it. Despite some experimentation with EC among never smokers, EC are attracting very few people who have never smoked into regular EC use. Recent studies support the Cochrane Review findings that EC can help people to quit smoking and reduce their cigarette consumption. There is also evidence that EC can encourage quitting or cigarette consumption reduction even among those not intending to quit or rejecting other support. More research is needed in this area. When used as intended, EC pose no risk of nicotine poisoning to users, but e- liquids should be in childproof' packaging. The accuracy of nicotine content labelling currently raises no major concerns. There has been an overall shift towards the inaccurate perception of EC being as harmful as cigarettes over the last year in contrast to the current expert estimate that using EC is around 95% safer than smoking. Whilst protecting non-smoking children and ensuring the products on the market are as safe and effective as possible are clearly important goals, new regulations currently planned should also maximise the public health opportunities of EC. Continued vigilance and research in this area are needed.

About Electronic Cigarettes International Group, Ltd. (ECIG)

Electronic http://ruben4shaw53.sosblogs.com/The-first-blog-b1/Why-Buy-K2-Smoke-And-What-Is-It-b1-p10.htm Cigarettes International Group (ECIG) is dedicated to providing a compelling alternative to traditional cigarettes for the more than 1 billion current smokers around the world. ECIG offers consumers a full product portfolio that incorporates product quality and the latest technology. The Companys website is www.ecig.co.

Safe Harbor Disclosure

This press release contains contents from a third-party research agency forward-looking statements that are made pursuant to the safe harbor provisionswithin the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of ECIG, including statements regarding ECIGs expectation to see continued growth. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and other factors are disclosed in the Company's filings with the Securities and Exchange Commission. Unless required by applicable law, ECIG undertakes no obligation to update or revise any forward-looking statements.

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